Rarely do you see competitors coming on to a single platform and work towards a single goal, but Alliance for Open Media is one such thing where seven tech giants have come on to table for a single mission. This Alliance is an open source project for development of next generation media formats, codecs and technologies. The seven founding members of the Alliance are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix. These are really some big names working towards an open source project. According to the press release the Alliance initial focus is to deliver a next generation video format which is :
- Interoperable and open;
- Optimized for the web;
- Scalable to any modern device at any bandwidth;
- Designed with a low computational footprint and optimized for hardware;
- Capable of consistent, highest-quality, real-time video delivery; and
- Flexible for both commercial and non-commercial content, including user-generated content.
In the initial stage of the project a royalty free open video codec specification will be created based on the inputs from contributing members, also with binding specifications for content creation, media format and adaptive streaming.
The Alliance for Open Media is a project of the Joint Development Foundation, a non-profit organization that specifically provides the corporate and legal framework for standards and source code collaborations.
On how to join the Alliance details will come at later dates till then you can sign up and keep yourself updated on the latest happening.
Source: Alliance for Open Media