Fibit has launched an array of wearable health devices and with its strong line up FitBit is a most popular name amongst fitness trackers; and there is a good market for these devices. But there is one problem with these health wearable devices, they are not good looking or you can say fashionable. You are never going to wear to a party a Fitbit Flex to or a Jawbone or a Misfit device. You need something in line of Apple Watch a thing in your hand which can put forward you fashion statement as well. Most of the devices present in the market are not in that league but all that is changing now and changing very fast. Companies are working towards moving from ‘workout devices’ to ‘lifestyle device’.
At CES 2016 , we have already seen Misfit releasing ‘Ray’ wearable device, and also Fitbit brought ”Blaze’ – its stylish smartwatch-style tracker to compete with the likes of Apple Watch. With Blaze, Fitbit gave the option of interchangeable bands like Apple Watch. Now Fitbit is moving ahead in style direction for its wearable with the launch of a new fitness tracker, ALTA. Fitbit Alta is launched at a price of $129.95 and can be pre-ordered with shipments starting in March later this year.
Fitbit Alta is more like a bracelet which will clasp around the wrist and is sleeker than the previous models. The look and feel of the device is more of jewelry rather than a fitness band. Alta will be available in two options – silver and gold – with a variety of bands to choose from. The device can be bought with black, blue, teal, or plum bands; plus you can also buy another at $30 each giving you more freedom and variety to wear. There are also leather bands in grey, blush pink and camel which can be bought for $60. People looking for a more premium look and feel can get themselves a stainless steel link band for $100.
Alta has a long, rectangular OLED screen which works with “tap” unlike other touchscreens of today. On the screen you can get notifications from your phone regarding calls, texts and calendar notifications.
Like the Blaze, FitBit Alta has a built-in “SmartTrack” feature which allows the device to automatically detect your activities and you need not to start and stop a workout out or tell the device if you are going for sleep. The device will recognizes and records activities for biking, hiking, running and sports like basketball, football and tennis.
The device is aimed at making people reach their fitness goals and as such the device will not work like other smartwatches to give you notifications for your social networks. Instead Alta has “Reminders to Move” feature which will give you hourly reminders to get up and walk. Other than this Alta does what all Fitbit devices have been doing for long it will do activity tracking for you, sleep tracking and silent alarms. One thing that is missing from Alta is heart-rate monitoring.
From the report in Mashable, a spokesperson from Fitbit said that the company is working on wearable device especially for women with tapered look. Fitbit is now trying to woo customer who want to get fitness wearable but can’t wear it due to its look, and Alta is right step in that direction as fitness freaks among us are already wearing a Fitbit and with this the market for health wearable can see a new direction and design.