Sony VAIO laptops were always named in premium category, the design language, the build quality all oozed with the awesomeness. But not all things live forever, last year Sony sold off VAIO, the computing part. Since its separation VAIO has been trying to get its glory days back in the market, but none such thing has happened till now. The company entered the smartphone market with the launch of VAIO Phone, an Android based phone to challenge other manufacturers including SONY. But the VAIO phone was nothing spectacular in terms in of design or specifications.
But now VAIO has come up with a new phone and which carries on the tradition of beautiful and elegant VAIO devices of yesteryears. VAIO has launched VAIO Phone Biz for Windows 10 Mobile!!, surprised don’t be because it’s true. Microsoft released two new Lumia phones for its Windows 10 Mobile Lumia 950 and Lumia 950XL, while the phones have top of the line specs they are bit uninspiring in terms of design values especially considering the beautiful design coming out for Lumia series phone with Lumia 925, Lumia 930 and more recently Lumia 830 designs. Also Microsoft recently released results which saw a drop of 49% sales in Windows Phone, people around the tech world are calling Microsoft mobile efforts all but dead.
All this has not stopped VAIO from bringing out a premium design device for the OS, design wise the new VAIO phone is far better than the latest Lumia flagship, and it can easily be said the designed Windows mobile till date. Sony did not release any mobile device for Microsoft’s mobile OS; although they did designed the phone but it never saw the light of the market.
Now VAIO bringing out a Windows 10 Mobile has surprised many, and it is every bit of a premium device. The phone comes with a silver-finished aluminium build which is a rare commodity in Widows mobile world. Nokia did brought phones like Lumia 925, Lumia 930 and Lumia 830 with metal frames around but those phones had more prominent polycarbonate backs, so the offering from VAIO is a fresh air in the world Windows 10 Mobile phones and if VAIO succeeds in with this effort it could usher a new era in not only for Widows but for Android phone manufacturing as well.
VAIO Phone Biz is aimed at business world and the specifications, features and build all are done for the phone according to that. The phone supports continuum the next big thing Microsoft is hoping to disrupt the smartphone market with. Under the hood, the phone runs Snapdragon 617 SoC with 1.5GHz octa-core processor and has 5.5-inch Full HD display. The new phone comes with 3GB RAM and 16GB internal memory and supports external microSD slot. The phone has a 13MP camera on the back and a 5MP front facing camera, there is a 2800mAh battery to power the phone. The phone will be sold SIM-free in Japan around ¥ 50,000 ($430).
Availability of the phone to other markets is not clear as of now, it may or may not be available outside Japan, but VAIO may consider it bringing to other markets. As for Windows Mobile fans this would be nice phone to own with decent specs, nice design and good build quality and Windows 10 running till the rumoured Surface Phone if any comes to market.
The VAIO Phone Biz supports Continuum and it remains to be seen if the new feature will be successful the feature as of now seems a novelty, but it could be the next big thing in the smartphone market and for that Microsoft need more focus and efforts from its developers and more so from the company itself for Windows 10 Mobile.
My opinion of VAIO Phone Biz, I would love to have this in my hands, the phone does looks amazing look at the photos below, but all depends if VAIO Phone Biz sails out of Japan.